Germination Station: Planning & Producing Creative Workshops (Online)

Germination Station: Planning & Producing Creative Workshop | Thursdays, 6-8 p.m., April 2-May 21, 2026.

Toolshed classes (4/2, 4/16, 4/30, 5/14)📍ONLINE delivered via ZOOM
Tending classes (4/9, 4/23, 5/7, 5/21) 📍In-person at various locations in Asheville (locations TBD)
Facilitated by J. Faye D'Avanza and Alli Marshall (I&A Certified)

 Enrollment Options

• $280 for the full 8-week series (Toolshed and Tending workshops)

• $200 for Toolshed workshops only (4 weeks only)

•  10% discount to certified Inward & Artward facilitators ($252 for full 8-week series or $180 for Toolshed workshops only)
  

2026 Workshop Dates/Times
Toolshed classes (4/2, 4/16, 4/30, 5/14)📍ONLINE delivered via ZOOM
Tending classes (4/9, 4/23, 5/7, 5/21) will meet in-person at various locations in Asheville (locations TBD)

Policies & Agreements
Cancellation and general policies can be found here.

Enrollment Options:

Select Enrollment Options Full 8-week series (Toolshed and Tending workshops) | $280 Toolshed workshops only | $200

Register

Join certified Inward & Artward facilitators Alli Marshall and J. Faye D’Avanza for Germination Station: Planning & Producing Creative Workshops. This eight-week series begins with our Toolshed workshops for the beginner to seasoned facilitator, offering practical skill-based learning such as finding community event space, pitching your creative offering, imposter syndrome and self-promotion, along with marketing and community outreach. This is for arts-based creative entrepreneurs who plan to add workshops, playshops, and other educational experiences to their offerings. 

The Germination Station series also includes our Tending workshops — four group artist dates (inspired by The Artist’s Way) where we’ll learn from a community arts entrepreneur and take time for guided discussions, show and tell, and the sharing of resources to encourage support and accountability to solopreneurs.

 Germination Station is for entrepreneurs in the Western North Carolina community working in arts-based fields such as visual arts, writing, music, craft, and healing modalities. It’s especially geared toward those who have completed the Inward & Artward Creative Facilitator training (through Story Parlor) and would like more support in developing workshop offerings and launching or growing their businesses.

Our goal is to nurture a support network for facilitators and arts-based entrepreneurs who are designing and leading workshops as part of their offerings. We aim to provide a means of connection, accountability, coaching, and ongoing educational and business-related resources.

• Workshop Dates, Topics, and Location

  The course runs Thursdays, 6-8 p.m., April 2-May 21, 2026. 
  

  Toolshed classes (practical skills) will be held online via Zoom.
  
  April 2 | Unearthing Your Ideal Gathering Spaces + Nurturing Community Relations 
  
  April 16 | Pitch Your Creative Offering Like a Pro + Mini Pitch Lab
  
  April 30 | You’re Booked, Now What?! Working through Imposter Syndrome in Self-Promotion + Creating Your Media Kit
  
  May 14 | Marketing as a Creative Practice of Community Outreach + Mini Media Kit Lab
  

  Tending classes (artist dates and discussions) will meet at various locations in Asheville such as coffee shops, co-working spaces, studios, and galleries.
  
  Exact locations TBA on April 9 and 23, and May 7 and 21.

• Who This Is For

  Who is this For:
  
  • Entrepreneurs in the Western North Carolina community working in arts-based fields such as visual arts, writing, music, craft, and healing modalities who are developing workshop offerings and launching or growing their businesses through a network of peers.
  

  • Inward & Artward Creative Facilitators (alumni or current students) who would like more support in developing workshop offerings and launching or growing their businesses through a network of peers.

• Meet the Facilitators

  J. Faye D’Avanza, MSLIS—is a holistic creative empowerment facilitator and coach who shares a relational and somatic approach to living a whole creative life as the founder of Library of Care, educational resources and support for creative audiences, and is the author of the newsletter, Keeping Creative Time—a writer’s journey in conversation with what it means to live a whole creative life. An Inward & Artward certified creative facilitator and yoga teacher-in-training, she lives among the artists, tourists, trees, and mountains of Asheville, North Carolina, and can often be found drinking a matcha latte, writing in the margins of her books, and engaging in meandering conversations with people who care deeply. After experiencing her own burnout that led to a mid-life dark night of the soul, she found her creative joy at Story Parlor. Connect with Faye at jfayedavanza.com.

  Alli Marshall—A certified Inward & Artward Creative Facilitator, Alli Marshall aims to follow her curiosity and inspire connection to creativity in others. Alli received her MFA in creative writing from Goddard College and has taught writing courses through the Great Smokies Writing Program, Flatiron Writers Room, and Revolve. She also periodically offers her immersive experience, “Speed Dating with Trees.” Alli is the author of the novel How to Talk to Rockstars.

J. Faye D'Avanza (I&A Certified)
Photo by Elin Oom Photography

Alli Marshall (I&A Certified)